Marketing & Business Networking, conducted by Rae Fung, is a hands-on workshop designed to help delegates maximize their networking opportunities at the fair. Participants will learn how to build confidence in professional networking, initiate meaningful business conversations, and seamlessly transition from small talk to discussions about potential collaborations and opportunities. The session also covers effective follow-up strategies, including crafting clear calls to action and maintaining connections after the event. Through practical preparation tips, role-playing exercises, and pre-fair networking practice, participants will be better equipped to represent themselves and their organizations professionally at Frankfurt Book Fair. The workshop concludes with an interactive Q&A session to address participants’ networking challenges and goals.