Across Southeast Asia, children’s literature accounts for a third of a country’s book sales. In this part of the world where the median age is 32.5 years, books shape early literacy and national identity. This session explores the complexities of the ASEAN children’s book market and how different countries are building vibrant markets through policy, publishing, and cultural pride. The panel includes Felicia Low-Jimenez from Singapore, who will share insights from her experience in developing and promoting regional children’s literature.